Jul 28, 2022
Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.
In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly...
Jul 19, 2022
Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to).
It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen.
With that said, I have...
Jul 12, 2022
It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports.
Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid.
At one point, I was about ready to give up on...